China extends visa-free entry for citizens from 11 European countries and Malaysia until end-2025.
The policy aims to boost tourism, enhance international ties, and promote high-level global openness.
Initially a one-year trial starting in 2024, the scheme allows up to 15 days of visa-free travel.
Eligible countries include Austria, Belgium, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Spain, and Switzerland.
The extension responds to low international travel rates to China post-pandemic, despite lifted restrictions.
Foreign entries into China stood at 35.5 million in 2023, significantly lower than the 97.7 million in 2019.
The move also targets increasing foreign investment and business exchanges, highlighted by visits from global business leaders.
Interest in China as a tourist destination from Europeans surged, with a notable increase in bookings via Trip.com.
China continues to enhance its appeal to tourists by investing in cultural promotions and improving tourism infrastructure.