As travel continues to regain popularity, especially after the pandemic, young travelers like Gen Z and Millennials are spearheading the movement. Their adventurous spirit, desire for cultural immersion, and love for off-the-beaten-path experiences have redefined how and where people explore the world. American Express Travel’s 2025 Trending Destinations list highlights top destinations based on global bookings, showing the growing influence of destinations for GenZ and Millennials.
From vibrant cities to remote retreats, here are the best 10 destinations for GenZ and Millennials trending now. Whether you’re a solo adventurer, culture enthusiast, or beach lover, these spots offer unforgettable experiences in 2025.
1. São Paulo, Brazil
São Paulo has quickly risen to the top of the list of destinations for GenZ and Millennials. This South American city is known for its rich culture, homegrown fashion, street art, and some of the continent’s best museums. For Formula 1 fans, São Paulo offers a unique opportunity to catch the race live. The city’s nightlife and dining options also appeal to younger travelers seeking both luxury and local authenticity.
2. Ko Samui Thailand
Ko Samui Thailand, is set to shine on the global stage as it becomes a featured location in HBO’s The White Lotus. Known for its stunning turquoise waters, soft white-sand beaches, and lush jungles, this tropical paradise is a top choice for Gen Z travelers seeking both adventure and relaxation. Whether you’re looking to immerse yourself in the island’s vibrant nightlife or unwind in a peaceful retreat, Ko Samui continues to dominate Gen Z travel trends as a must-visit destination in Thailand.
3. Brisbane, Australia
Nestled between the Gold Coast and Sunshine Coast, Brisbane is the go-to spot for young travelers seeking a vibrant city atmosphere paired with natural beauty. With an array of museums, lively dining options, and buzzing nightlife, Brisbane offers something for every type of traveler.
4. Franschhoek, South Africa
For the wine connoisseurs out there, Franschhoek in South Africa is an absolute must-visit. Located in the Cape Winelands, this mountain-ringed gem is a favorite among younger travelers looking to add a touch of luxury to their itinerary. Farm-to-table restaurants, boutique wineries, and stunning landscapes make Franschhoek a top contender on the list of destinations for GenZ and Millennials.
5. Brittany, France
Brittany, located in northern France, is known for its stunning coastal scenery and miles of walking paths. Perfect for solo travelers or those looking to escape the city, Brittany offers both adventure and tranquility. Its seaside cliffs and quaint towns are Instagram-worthy, making it a popular choice for the tech-savvy Gen Z crowd. If you’re craving picturesque landscapes, Brittany is one of the best cities for millennials in 2025.
6. Macao, China
Macao, often dubbed the “Las Vegas of the East,” is a blend of Cantonese-Portuguese culture, top-tier casinos, and award-winning restaurants. The UNESCO-listed Historic Centre of Macao adds a cultural twist to the city’s otherwise vibrant entertainment scene. Foodies will love the local fusion cuisine, and the nightlife will keep any millennial engaged well into the night.
7. Moab, US
Adventure seekers will find their calling in Moab, Utah, a gateway to the state’s Mighty Five national parks. Moab is perfect for those who enjoy outdoor activities like rafting, canyon hiking, and mountain biking. Its red rock scenery is breathtaking, and it’s a major draw for nature-loving Gen Z and millennial travelers. If you’re looking for rugged beauty and outdoor thrills, Moab is one of the best cities for millennials to explore in 2025.
8. Nikko, Japan
Nikko is a lesser-known mountain retreat that blends the natural beauty of Kyoto with the mystique of Mt. Fuji. With its photogenic waterfalls and hiking trails, Nikko is a haven for those seeking serenity and adventure. It’s also steeped in history and culture, making it an appealing destination for younger travelers who want a deeper connection with the places they visit.
Also Read 8 Best Hotels in Japan: Insanely Good Deals You Need to Book Right Now
9. Paros, Greece
The Greek islands have long been a favorite, but Paros stands out for its laid-back vibe and vibrant cultural scene. With rocky coastlines, secluded beaches, and lively coves, Paros is perfect for those seeking both relaxation and exploration. The island has seen a rise in popularity among younger travelers, thanks to its lively beach clubs and sea caves.
Also Read 8 Best Hotels in Paros Island: Luxurious Stays You Can’t Miss!
10. Sun Valley, US
For travelers looking to avoid the crowds of more popular tourist destinations, Sun Valley in Idaho offers the ultimate luxury getaway. From fishing and whitewater rafting in the summer to skiing in the winter, Sun Valley is the perfect year-round destination for adventure-seeking millennials. With its premium travel appeal, Sun Valley continues to gain popularity as one of the most exclusive destinations for GenZ and Millennials.
The Growing Trend: Off-Peak Travel and Solo Adventures
Recent travel reports show that GenZ travel trends and Millennials are shifting towards off-peak periods to avoid crowds and reduce costs. According to a report by Atlys, 73% of Gen Z and millennial travelers prefer to explore during quieter periods, and 65% of those under 35 are opting for solo trips. This trend is reflected in the growing interest in countries like Egypt, Azerbaijan, and Oman, which offer solo travelers both adventure and tranquility.
Luxury Meets Adventure
Luxury travel is becoming increasingly popular among Gen Z and Millennials, with a notable rise in demand for premium experiences. Recent reports highlight a 10% surge in searches for business-class flights, with Hong Kong experiencing an impressive 131% increase. Travel for Millennials is evolving, blending high-end amenities with unique, adventurous experiences. Destinations for GenZ and Millennials, such as Sun Valley, Franschhoek, and Brittany, perfectly capture this trend by offering a mix of luxury and adventure, making them top choices for the next generation of travelers.
