Japan is set to welcome the most travelers during the 2026 Lunar New Year celebrations, according to new data from digital travel platform Agoda. The nation’s enduring appeal, a fusion of ancient traditions and contemporary allure, continues to draw visitors seeking festive experiences. Following closely behind are Thailand, Taiwan, and South Korea, each offering distinct cultural richness and vibrant celebrations.
Asia’s Top Lunar New Year Destinations Revealed
As the Year of the Horse dawns, signaling a period of dynamism and exploration, a surge in travel to Asia’s most celebrated destinations is anticipated for Lunar New Year 2026. Agoda’s analysis of accommodation search data highlights the leading cities for this significant holiday period. Tokyo, Japan, has once again claimed the top spot, a testament to its consistent ability to blend historical charm with modern innovation, creating a unique atmosphere for the festivities.
While Tokyo maintains its leadership, significant shifts are evident in the rankings. Bangkok, Thailand, has ascended to second place, a perennial favorite celebrated for its bustling street markets, magnificent temples, and renowned culinary scene. Making a notable debut in the top three, Taipei, Taiwan, is experiencing a surge in interest. The Taiwanese capital is increasingly recognized for its distinctive cultural offerings and its growing reputation as a hub of innovation, attracting a new wave of travelers seeking both tradition and contemporary experiences.
Japanese Cities Dominate Travel Hotlist
The prominence of Japanese cities within Agoda’s rankings is striking. Osaka secures the fourth position, celebrated for its delectable street food, energetic nightlife, and historical sites, making it an attractive option for families and solo travelers alike. Fukuoka holds steady at sixth place, offering a welcoming environment with a blend of urban amenities and natural beauty, appealing to those who prefer a more relaxed pace during the holiday season.
Seoul, South Korea, lands in fifth place, recognized for its harmonious balance between tradition and modernity. The South Korean capital is a draw for its rich cultural heritage, extensive shopping districts, and dynamic art scene, embodying the vibrant energy of Asia during Lunar New Year.
A new entrant to the top destinations list is Kuala Lumpur, Malaysia, which debuts at seventh place. The Malaysian capital is gaining recognition for its impressive cityscape, multicultural influences, and diverse food landscape, positioning itself as a key destination for travelers seeking an immersive experience where tradition meets modernity.
Rounding Out the Top Ten
Sapporo, Japan, moves to eighth place this year. Its appeal lies in its winter wonderland atmosphere, with snow-capped mountains and opportunities for winter sports, offering a distinct experience for Lunar New Year travelers.
Singapore and Hong Kong complete the top ten, both continuing to be highly sought-after destinations. These global hubs are celebrated for their vibrant cultures, world-class shopping, and exceptional culinary scenes, maintaining their appeal despite intense competition.
Lunar New Year: A Time for Exploration and Renewal
The Lunar New Year traditionally signifies a period of new beginnings, a time for reconnecting with family and friends, and an opportunity to explore new horizons. The Year of the Horse, associated with energy, movement, and adventure, perfectly aligns with the spirit of discovery that many travelers embrace during this holiday. Whether revisiting familiar favorites or venturing into uncharted territories, this festive period encourages an adventurous mindset.
Agoda is supporting these travel aspirations with extensive offerings, including over six million holiday properties, more than 130,000 flight routes, and 300,000 activities worldwide. To facilitate travel during the festive season, Agoda is featuring a Mega Sale with exclusive discounts. VIP Priority Access, running from February 10-13, offers at least a 10% discount. This is followed by the main sale from February 14-28, with discounts of 10% or more, and a flash sale on February 17, providing at least 15% off. Through its app and website, Agoda aims to help travelers secure great deals on accommodations, flights, and activities, promising an unforgettable Lunar New Year experience.
